Matthew Rasmussen, Founder, CEO & President of ModeOne, joins George Socha, Senior Vice President of Brand Awareness at Reveal, for ACEDS #eDiscoveryLeadersLive, broadcast from the University of Florida Levin College of Law 10th Annual E-Discovery Conference in Gainesville, Florida.
Matt talked about what it has been like to start up a new company and some of the lessons learned. From there he turned to mobile devices, starting with the data that resides on those devices and then moving to content available through mobile devices. Matt discussed both challenges dealing with the data and opportunities becoming available with the ability to gain targeted access to that data.
Key Highlights
- [1:33] Matt and his path to eDiscovery.
- [2:33] Starting up ModeOne.
- [3:20] The challenges of a start-up.
- [4:20] Lessons learned in the first year: an infinite number of variables to deal with instead of the weekly Friday deadline.
- [5:27] Lessons learned in the first year: the huge variety of phones out there.
- [6:59] Dealing with the data the resides on mobile devices.
- [8:08] The content of greatest interest: text and WhatsApp.
- [8:40] But no interest from users in the support they have offered from the photo library.
- [9:23] The great value of location information.
- [10:25] A treasure trove of information.
- [10:52] Deciding how deeply to dig into content from mobile devices.
- [12:22] Dealing with data available through mobile devices, such as Slack content.
- [13:41] The benefits of aggregating mobile device data.
- [15:04] A mobile device content challenge: apps can be made by anybody.
- [15:53] A huge uptick in adoption.
- [16:59] Providing a quick view into mobile device data without having to collect the whole phone.
- [18:07] Challenging current beliefs about what is and is not accessible, what can and cannot be done with that data.
- [19:11] Suggestions for those dealing with mobile device data for the first time.
- [20:53] Two key pitfalls to be aware of: not knowing what you are looking for and not knowing how to produce mobile device content.
- [23:00] Go do it.
Key Quotes
- “It’s a real start-up. We’re eating ramen and meeting every morning and it’s very exciting.”
- “In software, what’s crazy is the amount of variables that can come at us that would throw a bug, cause of problem, it’s infinite.”
- “We triaged [dealing with phones] by operating system. We really focused on iOS early, Android was second, and then we’re trying to start making some inroads into Blackberries…. iOS and Android really have about a 50/50 split.”
- “One of the things it’s interesting to understand is it’s not documents that reside on your phone, it’s databases that join from different tables and then they display that data on your phone.”
- “There are text messages that are on your phone, but there’s also metadata that’s on your phone that tells a story that isn’t a document. It’s the GPS coordinates or it was the IP addresses you were hitting…. It really is just a treasure trove of information.”
- “For applications like that – email, Teams, Slack, Zoom, Skype, those types of collaborative tools – what we always suggest is that our clients go to the source. You can go directly to your Slack admin console, you can export the channels you wanted, and that’s the source of truth for us for those types.”
- “One of the cool things that we are going to be seeing is now that we can target data off the device … is a lot of tools out there that are going to be like heatmaps or be able to show travel patterns. Being able to aggregate that metadata story a little bit better, that’s a very cool frontier I’m very excited about.”
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